Principios Universales de Diseno William Lidwell: How to Design Better and Teach Through Design

If you are a designer, engineer, architect, or student who wants to improve your design skills and learn from the best, you should know about the universal principles of design by William Lidwell. These are 125 concepts and practices that come from various disciplines and can help you create more usable, attractive, and effective designs.

In this article, we will introduce you to some of the universal principles of design by William Lidwell, and show you how they can be applied in different contexts and projects. We will also explain how you can use these principles to teach others about design and inspire them to become better designers.

What are the universal principles of design by William Lidwell?

The universal principles of design by William Lidwell are a collection of guidelines that can help you solve design problems and make better design decisions. They are based on research, theory, and experience from various fields such as psychology, sociology, biology, physics, mathematics, art, and more.

The universal principles of design by William Lidwell cover topics such as usability, perception, aesthetics, communication, storytelling, emotion, cognition, and more. They are organized into six categories: how people perceive and process information, how people interact with objects and systems, how people make decisions and judgments, how people learn and remember, how people communicate and persuade, and how people feel and respond.

Some examples of the universal principles of design by William Lidwell are:

• The 80/20 rule: 80% of the effects come from 20% of the causes. This means that you should focus on the most important features and functions of your design, and eliminate or simplify the rest.
• The baby-face bias: People tend to perceive objects or characters with baby-like features as more innocent, cute, helpless, and trustworthy. This means that you can use this bias to create positive associations or elicit emotional responses from your audience.
• Ockham’s razor: The simplest explanation or solution is usually the best. This means that you should avoid unnecessary complexity or ambiguity in your design, and strive for clarity and elegance.
• Self-similarity: People tend to perceive objects or patterns that are similar or repeated as more coherent, harmonious, and beautiful. This means that you can use repetition or symmetry to create visual unity and balance in your design.
• Narrative: People tend to remember and understand information better when it is presented as a story. This means that you can use storytelling techniques to engage your audience and convey your message more effectively.

How to apply the universal principles of design by William Lidwell?

The universal principles of design by William Lidwell are not rules or formulas that you have to follow blindly. They are tools that you can use creatively and flexibly depending on your context and goals. You can combine them, adapt them, or even break them if it makes sense for your project.

To apply the universal principles of design by William Lidwell, you should first understand the problem or challenge that you are trying to solve or address with your design. Then, you should research your target audience and their needs, preferences, expectations, and behaviors. Next, you should brainstorm ideas and solutions that could meet those needs and expectations. Finally, you should evaluate your ideas and solutions using the universal principles of design by William Lidwell as criteria or checkpoints.

For example, if you are designing a website for a travel agency, you could use the following steps:

1. Define the problem: You want to create a website that attracts potential customers and convinces them to book a trip with your agency.
2. Research the audience: You find out that your target audience is mostly young professionals who are looking for affordable but adventurous travel experiences.
3. Brainstorm ideas: You come up with several ideas for the website’s layout, content, features, and style.
4. Evaluate ideas: You use some of the universal principles of design by William Lidwell to assess your ideas. For example:
• You use the 80/20 rule to prioritize the most important information and functions on the homepage.
• You use the baby-face bias to choose images of friendly guides and happy travelers for the website.
• You use Ockham’s razor to simplify the navigation and booking process on the website.
• You use self-similarity to create a consistent color scheme and typography for the website.
• You use narrative to write engaging descriptions of the destinations and tours offered by your agency.

How to teach through the universal principles of design by William Lidwell?

The universal principles of design by William Lidwell are not only useful for creating better designs, but also for teaching others about design and inspiring them to become better designers. You can use these principles to explain the rationale behind your design choices, to provide feedback and guidance to your students or colleagues, and to spark curiosity and creativity in your audience.

To teach through the universal principles of design by William Lidwell, you should first select the principles that are most relevant and applicable to your topic or project. Then, you should present them in a clear and engaging way, using examples, visuals, stories, analogies, or exercises. Next, you should encourage your audience to apply the principles to their own work or challenges, and to experiment with different solutions. Finally, you should review and reflect on the outcomes and lessons learned from using the principles.

For example, if you are teaching a workshop on web design, you could use the following steps:

1. Select the principles: You choose some of the universal principles of design by William Lidwell that are related to web design, such as contrast, hierarchy, alignment, proximity, consistency, affordance, feedback, and accessibility.
2. Present the principles: You explain each principle and its importance for web design, and show examples of good and bad web designs that illustrate the principle. You also use stories or analogies to make the principles more memorable and relatable.
3. Apply the principles: You ask your audience to work on a web design project in groups or individually, and to use the principles as guidelines or checkpoints. You also provide them with tools and resources to help them with their project.
4. Review the principles: You ask your audience to present their web designs and explain how they used the principles. You also give them constructive feedback and suggestions based on the principles. You also ask them to share their challenges and insights from using the principles.

Why are the universal principles of design by William Lidwell important?

The universal principles of design by William Lidwell are important because they can help you create designs that are more effective, efficient, and enjoyable for your audience. They can also help you avoid common design mistakes and pitfalls that can ruin your design or cause frustration, confusion, or dissatisfaction for your users.

The universal principles of design by William Lidwell are based on scientific evidence and proven experience from various domains and disciplines. They are not subjective opinions or personal preferences, but objective and universal truths that apply to any design situation or problem. They are also flexible and adaptable, allowing you to use them creatively and contextually depending on your goals and constraints.

The universal principles of design by William Lidwell can help you improve your design skills and knowledge, as well as your critical thinking and problem-solving abilities. They can also help you communicate and collaborate better with other designers, stakeholders, clients, and users. They can also inspire you to explore new possibilities and solutions for your design challenges.

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